Ad spend on Twitter falls 70% in December
- Alexander Fäh
- Jan 25, 2023
- 1 min read
Twitter's ad revenue fell 71% in December according to a research firm.
-71% drop in advertising revenue after acquisition; Image: Zee Business
Twitter's ad revenue has dropped 71% since Elon Musk took over. 14 of the top 30 advertisers have stopped running ads on Twitter, according to an estimate by research firm Pathmatics.
90% of Twitter's total revenue comes from ads. The remaining 10% comes from subscriptions. Musk and Twitter are now focusing on the latter to boost revenue again.
