After Elon Musk acquired Twitter, many advertisers went on the run. But now that is changing again.
Apple resumes advertising on Twitter; Image: 9to5mac
The takeover of Twitter by Elon Musk seemed to be a complete failure for now. Many large advertisers have left the platform and sales have dropped, Elon Musk also wrote in a tweet.
But now the tide seems to be turning. The two biggest customers, Apple and Amazon, are now said to be advertising again. According to the NYTimes, Apple spent $180 million in 2022 on advertising on Twitter. Amazon is paying $100 million annually.
