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by Alexander Fäh

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Writer's pictureAlexander Fäh

Amazon and Apple are resuming ads on Twitter

After Elon Musk acquired Twitter, many advertisers went on the run. But now that is changing again.

Apple resumes advertising on Twitter; Image: 9to5mac

The takeover of Twitter by Elon Musk seemed to be a complete failure for now. Many large advertisers have left the platform and sales have dropped, Elon Musk also wrote in a tweet.


But now the tide seems to be turning. The two biggest customers, Apple and Amazon, are now said to be advertising again. According to the NYTimes, Apple spent $180 million in 2022 on advertising on Twitter. Amazon is paying $100 million annually.



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