Apple is expected by analysts today to report a decline in revenue for the first time since the pandemic.
First sales decline since Covid; Image: pocket-lint
UBS analysts expect Apple to report a drop in sales today, with iPhone 14 sales and services from Apple hit hard.
The reasons for the drop in sales are the protests at the Foxconn factory in China and the interest rate hikes, which led to a drop in consumption. Demand therefore fell in recent months.
What measures Apple will take remains to be seen. The company has not yet announced any mass layoffs, like Google, Amazon and Microsoft, because it hardly hired any employees during the pandemic. Apple will therefore probably find a way to strengthen demand again.
