Meta to revise legal basis for personalized advertising in the EU

After Meta had to pay the EU €390 million ($414 million) in fines, the company was told to revise its legal basis for personalized advertising.

Meta and the EU do not get along well; Image: Engadget

Meta is in trouble again, having to pay nearly half a billion US dollars in fines as the company is expected to revamp its data processing for personalized advertising.

Since 2018, Meta has assumed that users automatically co-accept privacy consent if they also agree to the corporation's terms. Therefore, Meta can freely serve personalized advertising and is therefore sure that the company has not violated any laws.

The EU has now initiated a procedure in which the corporation is being investigated for the data processing that enables the personalized advertising.