Yesterday, on March 8, 2022, Apple delivered another presentation. However, it was rather meager and some questions still remain unanswered. Here you can find all products and new features at once.
iPhone 13 & iPhone 13 Pro in new colors; image: Apple
iPhone 13 in a new color
The presentation started modestly. Apple released new color variants for the iPhone 12 four months after the release. This is now repeated for the iPhone 13 with a green hue.
iPhone SE now with new chip
The new iPhone SE generation should continue to win over customers who want a smaller iPhone for a reasonable price. The new A15 Bionic chip should improve the experience of the customers. The new features will improve camera quality, machine learning, Touch ID, waterproofing and battery life. Particular emphasis was placed on the recycling of the new iPhone SE range. Everything should be made of recycled material, including the motherboard. The base model will cost $429 and the model with the highest storage capacity will cost $579.
The new iPhone SE Models; image: Apple
iPad Air now with M1 Chip
The new iPad Air models will also get a new chip. The M1 chip, which is also installed in many MacBooks. The performance is supposed to be increased by 60% compared to the A14 chip, which was installed in the last generation of iPad Air. Recycling is also heavily emphasized here. Everything from the iPad Air case will be made from recycled materials, and 90% of the packaging will also be made from recycled materials. The base model with 64 gigabytes of storage will cost $599 and the model with 256 gigabytes of storage will cost $749.
M1 Ultra: Two Processors combined
The next generation of M1 chips was also presented. Two M1 Max chips are connected to each other. According to Apple, this chip should be 'far ahead in the industry'. This connection between the two M1 Max chips is called 'UltraFusion'. The chip is now said to be able to offer up to 128 gigabytes of unified memory. Similar to Intel's twelfth generation processors, Apple has a 20 core processor split into 16 P-cores and four E-cores. The chip is also said to have a 64-core GPU. The presentation also talks about the processor being up to eight times faster than M1. There is no trace of threads here. The same with VRAM.
M1 Ultra, in this picture right; image: Apple
No iMac. This is Mac Studio and Studio Display.
Apple's new desktop PC will include the new M1 Ultra chip, among other things. The cube should start at a price of 1999$ with the M1 Max chip. However, if you want the next generation, the M1 Ultra chip, you'll have to expect to pay $3999. The memory is also not expandable, unless you want external hard drives. For eight terabytes of SSD storage, you have to pay an extra $2200. The maximum configuration of the Mac Studio is said to cost 6299$. Brace yourself: The display isn't even included. You'll have to pay an extra $1599 for it if you choose the standard version. If you want to adjust the screen vertically as well, you'll have to pay an extra $400. A price of 2299$ is demanded for all features.
The iMac's replacement: Mac Studio and Mac Display; Image: Apple
Many women on International Women's Day and sign for Ukraine
Fittingly for International Women's Day, an unusually large number of women present the new products than one would expect from Apple. Tim Cook, CEO of Apple has not explicitly mentioned the Ukraine, however, he wore an Apple Watch in the color yellow and a sweater in blue.
Pictured here: Tim Cook at the Steve Jobs Theater; Image: Apple
Release Date
Currently, you can pre-order all presented products on Apple's website. They will then be available on March 18.
